/ Welcome to neverland!
We are a brand strategy and creative communications agency, founded by Jon Forsyth and Simon Massey, surrounded by a senior team and a network of the right people for the right job. We offer clients one place to get seamless thinking - a brand strategy, a creative idea and a way of delivering it.
If you are freelancing with us for the first time, please read through this Welcome information and sign/return your NDA to Nikesh@imagineneverland.com before you start working on any projects.
/ Our Brand ID
These brand guidelines are an easy guide to maintain consistency across usage of our brand assets, presentation documents and client facing communications.
/ neverland
This is always written with a lowercase n.
/ Colour Palette
With neverland Pink being our primary colour, the secondary colour we use is purple. There are a set of tertiary colours that can be used – but very sparingly.
Headlines are typically pink or purple and body copy is typically black. Although these can be white if on a colour background.
/ Typography - Documents
All client work should be made using Brown & Brown Standard. In key presentations we use Druk for headlines or stand out statements.
+ Brown Thin is only used on Title Pages at 32pt or above.
+ All Headlines and Body Copy are written in Sentence Case.
+ Brown Bold is not part of our suite and is never used.
Brown Fonts can be downloaded here.
/ Typography - Emails
All emails should be written in Avenir as Brown is not a webfont.
/ Logo
Our primary logos is pink which should be used wherever possible. The logo should always be given space around it, and should not be placed on a busy background.
If pink will clash with a background or will get lost on it, then please use the white version of the logo.
There are alternative versions of the logo that are used for key documents/ social media such as an outline, and the n in a circle – but these are for limited use only. If these are needed, please run this past the design team.
Download logos here.
/ Presentation Docs
To give ourselves ultimate consistency in our client presentations, we have created PowerPoint templates for us all to work from.
Please use these as your starting point for all client presentations.
The documents are made up of:
+ Header Slides
+ Welcome Page
+ Content Slides
+ Title Pages
+ Endframe Page
The neverland template can be downloaded here.
There is also the neverland Headed Paper created in word that can be used for client facing documents.
/ Email Signature
Please download the email signature template and upload to Outlook.
Create an email signature in Outlook on the web
Go to Settings > View all Outlook settings > Compose and reply.
Under Email signature, paste your signature and update with your details.