/ Jacobs
/ 3-in-1
Comms Strategy: Jon Forsyth, Creative Lead: Lloyd Daniel, Producers: Lisa Mason and Amy Coomber, Business Director: Tom Trevelyan, Account Director: Anna Jackson.
TVC - Director Simon Willows, Editor: Mark Aaron, Sound: String & Tins, Post Production: ETC. (Download factsheet)
Vida Key Visual - Photographer: Iztok Media, Retouching: King Henry, Design Alexa Brown
Hands Key Visual - Photographer: James Day, Retouching: Dennis Tuffnell, Design: Rob Hare. (Download factsheet)
VIDA KEY VISUAL
HANDS KEY VISUAL
/ Barista
Comms Strategy: Jon Forsyth, Creative Lead: Lloyd Daniel, Director Roman Rutten, Editor: Jim Wright, Producers: Harriette Wright and Lisa Mason, Business Director: Tom Trevelyan, Account Director: Anna Jackson, Sound: 750, Post Production: Envy. (Download factsheet)
To increase awareness of their new premium at-home coffee range JDE have worked with London creative agency Neverland to create a series of TVC and social ads which demonstrate how coffee lovers can “wake up their inner Barista” with Jacobs Barista Editions.
Available as whole bean, roast & ground or instant coffee, the new Barista Editions offers a premium take on the main line Jacobs. Each product includes slow-roasted beans for a smooth flavour, replicating ‘coffee-shop quality’ in the convenience of the home.
The 33 spots will begin running across TV, YouTube and Social Media in Eastern Europe (Russia, Poland and Germany) from May 2020.
/ CRISIS
Comms Strategy: Jon Forsyth, Creative Lead: Lloyd Daniel, Editor: Simon Jefferis, Producer: Amy Coomber, Business Director: Tom Trevelyan, Account Director: Anja Thacker.
A message of hope from coffee to the world.
Coffee was discovered in the 15th century. Since then it’s seen revolutions, wars, disease, natural disasters and it has survived. Coffee has been by our side the entire time fuelling our courage. To show the world that Jacobs will be with them through Covid19 and after, we created social ads that aim to bring hope and confidence to our consumers.