/ Kopparberg
/ Twist 2022
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/ To Firsts That Last
Our summer 2021 Kopparberg campaign celebrating the enduring role of the brand's fruit cider in pop culture.
The ad begins back in 1977, when Dusty Baker and Glenn Burke of the Los Angeles Dodgers allegedly created the high five. In subsequent years, the gesture made its way into pop culture, uniting punks, athletes, businesspeople, party-goers and sesh-heads alike. It ends with the tagline "to firsts that last" – the name of Kopparberg’s new brand platform.
The campaign launched on Friday 28 May alongside digital and outdoor activity, including Spotify and Snapchat ads showcasing the brand’s gin and vodka range.
Comms Strategy: Jon Forsyth, Simon Massey, Clem Lepinard, ECD: Noel Hamilton, Senior Creative: Lloyd Daniel, Account Director: Tom Trevelyan
Exec Producer: Amy Coomber, Producer: Caz Spencer
Film: Director: Alex Hulsey, Production Co: Somesuch (download factsheet).
Print: Photographer: Laurie Haskell, Retouchers & Animators: Smoke + Mirrors.
Radio: Production:Pitch & Sync, Sound Designer: Ben Hauke
