/ Tetley production process

/ Introduction

Tetley is an award winning British tea brand with over 180 years of tea making experience, owned by Tata Consumer Products. It is the most drunk brand in UK with highest household penetration, and 99% brand awareness in the UK. But over the years Tetley has blended into the background of British cupboards. The brand no longer has a distinctive POV and has lost it's resonance. After a competitive 9- week, 3-way pitch we were appointed to work with Tetley in March 2021, with a big job one our hands to awake the sleeping giant and put Tetley back on it's tea throne.

In autumn 2021 we will be launching a new brand campaign for Tetley, as well as being responsible for all brand strategy, creative and social media.